Are printed materials still an effective marketing tool?

In these modern times it can seem that absolutely everything is digital. Of course, this is, in the most part true, however it doesn’t mean that there isn’t room for some of the more traditional approaches.

Particularly when it comes to marketing.
Social media, video content and blogging may be king when it comes to getting your business seen, but we believe that there is definitely still a place for printed marketing materials in this crowded market.
But what makes us think that? Here are some of the main reasons.

Customers trust print
We don’t quite know why, but it seems that when you want to develop a sense of trust in what you can offer, printed material appears to be the answer. Perhaps it is the fact that those who use printed advertising are often seen as having old-fashioned morals and values, or because it simply makes us feel that they have been around for some time, but there is something that definitely encourages trust.

You can clearly define and target your audience
As a business, you need to make sure that you are doing your best to reach your target audience, after all, the last thing you will want to do is waste your time trying to appeal to those who simply don’t need or want your product or service. When you print your materials, you can make sure that it is delivered to houses in the area that you operate in, as well as those that have larger family homes, or perhaps smaller homes if that is your target audience.

Printed marketing can work with digital marketing
One of the best things about printed marketing is that it works in perfect harmony with more modern approaches. Whilst you may deliver your message in print, you can include your social media, blog or website pages on it, which will then lead to the customer clicking to learn more. This drives up traffic and also encourages followers too.

It is cost effective
Marketing your business can be incredibly expensive. This is something that many businesses will quickly realise. This means that you are going to want to find ways to still effectively market your business, whilst keeping your costs down. Printed marketing is one option to consider, whilst it is still incredibly effective, it is low cost and it will save you money in the long run. Which is something that every business is going to want to be able to achieve.

Think that you want to try out printed materials for your next marketing campaign? If this is true for you then you may want to come to our Print Shop near Stratford London. Here you can speak to our dedicated team, who will advise you on the best approach to take and how to make sure that you have the perfect printed materials to get your business noticed.